Email Marketing Campaigns
Did you know that email marketing is still one of the most effective marketing strategies for your business? Eighty percent of marketers agree that email marketing is more effective than most other platforms such as radio, billboards, website advertising, and social media. By comparing spending and results, you'll find that email marketing is one of the best ways to reach your target audience and can help you get the most out of this tool.
What is Email Marketing
Email marketing campaign is designed to reach, connect, and build inboxes for prospects and existing customers to grow your brand and drive conversions. When you contact your customers directly through their email account, you commit to some great form of marketing.
Email marketing is still a cheap way to reach new people. In a short amount of time, you will be able to send email to the maximum number of users who see your email. This is the recommended way to direct target traffic to your website. Promote offers, newsletters, surveys, announcements, increase brand awareness, and share news about your company. Consistent email marketing produces results.
The new GDPR regulations are causing confusion and concern for many business owners.
Frequently asked questions about what happens to existing customer lists, opt-ins, proof of consent, and more. Clients don't know which direction to go to make sure they are in compliance with the law.
Email Marketing is an established and effective tool that has been recognized by experts for excellent results. However, it's important to understand that this tool has changed and is no longer as simple as it used to be. The new email marketing is targeted, personalized and streamlined to help you make sure your email marketing is on target. Successful e-mail marketing strategies are:
Reachable from any device
It's important that email marketing is optimized for mobile, as most people today use their mobile phones to access their email. It may be helpful to work with a dedicated digital marketing team to ensure that all devices have access to communications and that you are using a platform that is useful to all your customers.
Email Marketing ranges from plain text to interactive email. We can help you create a campaign that suits your brand and reach out to the audience you want to reach. This can include a variety of approaches, such as videos, links to blog posts, and the use of emails that lead to landing pages. This is the best way to reach out to as many potential or existing customers as possible
Working on multiple platforms
Here at The Boost Kings, experience with many email marketing platforms such as Constant Contact and MailChimp Yes, you can tailor your campaign to the platform that's right for your business.
Protecting Customer Privacy
We are obliged to protect customer privacy at all times in accordance with the new GDPR Act. Failure to do this will violate the law. Therefore, it is very important to seek professional help to ensure that the company is compliant. We can do this for you and are up to date with GDPR compliance practices so you don't have to worry about the legal implications of your email marketing strategy.
Personal level connections
Email marketing is designed to reach customers at a time that is convenient for them, so it can resonate more than many other types of ads that often get in the way. I have. This is a great first step, but communication also needs to be personalized and engaging. This can be important to the success of your email marketing campaign.
Email Marketing Mechanism
- Select a goal for the email Campaign e.g. Send traffic to your website
- Please let us know the target group you want to reach.
- We will creatively design and email your message to the appropriate target group.
- Our email marketing platform provides detailed reports on the success of your campaign.
- Reports usually show an open rate of up-to 5%, a total of 5000 out of 100,000 people open and read your email
- After scheduling a date for bulk email marketing; a report will be provided to you 3 days after campaign completion.
How to get more ROI from Email Marketing
- Make sure you get a high open rate for email marketing.
- With the appropriate subject, this is possible.
- Make it unique, create curiosity and excitement for user to open the email.
- Email broadcast time should be optimal. Morning time is usually good.
- For successful email marketing results, choose the right email marketing template and creative.
Email Marketing Strategy Tips
- Send emails to non-openers at different times with different subjects.
- By asking a simple question in the subject, you will have the chance to receive more opens and replies. This is a great way to send email to your inbox, not promotions or spam. And helps improve open rates and IP reputation.
- Stay consistent and don't send email campaigns excessively.
Email Marketing Database Types
There are two types of email marketing databases.
- Quality Database
A certified, validated, and edited database that has been collected over the years. This is a high quality email database to suggest that users recognize and open their email. There is trust between the two. With over 15 different segmentations and filtered databases, the cost of email marketing with this database is usually high. The opening rate is high.
- Volume Database
These databases are collected from the aggregation method by a third party provider. For example, databases are legally collected through online websites, exhibitions, and other sources. These databases usually have a low affinity with email senders. This is a mass marketing approach aimed at attracting attention and getting more people to see your message. However, the open rate is almost less than 45%, which is not ideal for direct reply email marketing campaigns. The cost of this bulk email marketing is lower than usual. Multiple bulk email marketing campaigns to the same database can produce better results.
Email Campaign Report
The report will usually be generated after 3 business days of sending out the campaign.
It shows the number of emails sent, rejected, opened, clicked, or visited on your website and their responses. We encourage clients to improve the subject line of your email to get good open rates and responses.
We also have nice email creatives and quotes to make people feel convenient and interesting enough to take action. Email marketing generally is just one of many digital marketing services we offer.